The agency for businesses targeting remarkably hard to reach markets.

You might be operating in a saturated market. Or trying to influence senior, niche buyers who ignore most marketing and actively avoid sales conversations.

You’ve likely tried a lot already. Campaigns, content, outreach. Some of it may have worked briefly. Most of it didn’t land.

Having spent the past decade working in regulated and high-stakes markets, we understand exactly why marketing underperforms. It is rarely a lack of effort. More often, it is a lack of structure, focus and commercial alignment.

At 2112, we specialise in solving these problems. Complexity is not a barrier, it is the environment we operate in.

We know where brands go wrong.

Where positioning lacks clarity.

Where activity fails to translate into pipeline.

And where credibility is not being built with the people who actually matter.

We’ve helped businesses turn fragmented marketing into something far more effective. A system that earns attention, builds trust and creates consistent commercial momentum.

Meet the people behind the engine.

The Team

2112’s team includes copywriters, designers, strategists, techies, failed rugby players, and marketing superstars.

Founder

Henry McIntosh

Henry began his career as a copywriter and journalist before moving into digital strategy and commercial growth. He has written for leading global publications and led campaigns targeting some of the hardest-to-reach audiences, from ultra-high-net-worth individuals to complex enterprise buying centres. Over the past decade, he has worked with fintech and pharma organisations operating in regulated markets, frequently stepping in as interim CMO during periods of uncertainty or transition. Henry specialises in translating complex propositions into clear, commercially effective positioning. His approach combines structured thinking with disciplined execution.

Head of Delivery

Chloe Staines

Chloe has overseen many of 2112’s most successful projects. Her impact is visible across our case studies, from InfoDesk’s 224% increase in leads to ProfitAbility’s 80% year-on-year uplift in sales. Having been with the agency for close to a decade, Chloe is integral to how 2112 operates. Alongside Henry, she has helped develop the Growth Engine methodology through continuous iteration and real-world application. If your marketing feels like a collection of disorganised tactics and forgettable output, Chloe brings structure, pace and accountability. Just don’t challenge her to a workout.

NED & Director of Communications

Mark Casey

Mark has spent decades operating at the forefront of communications in financial services and technology. He built and led a highly successful agency through multiple market cycles, working with global brands including Orange, Nokia and Nintendo. Today, he plays an active role within 2112, contributing across client engagements and supporting the team on strategy, messaging and communications. Mark brings experience and perspective that sharpens everything we do.

Marketing Executive

Tristen Beeslaar

Tristen is a highly capable digital marketer with a strong grounding in lead generation. Having built his experience within lead generation agencies in Europe, he combines technical execution with creative thinking across outreach, content and campaign delivery. At Twenty One Twelve, Tristen supports client accounts across LinkedIn outreach, content marketing and campaign execution, with particular strength in HubSpot and CRM-led marketing. Trusted across key client work, he plays an important role in driving consistent, high-quality output across the business.

Head of Design

Robbie Manthe

Robbie has worked with some of the world’s most recognisable brands and agencies, from Grey in New York to Nike and Barclays. At Twenty One Twelve, he leads design across the client portfolio, working on brand development for companies in fintech, financial services, technology and life sciences. An integral part of the team, Robbie is based in Johannesburg and plays a key role in both the quality of our output and the culture of the business.

Looking for a marketing role?

Explore career opportunities with us.

Twenty One Twelve is always on the lookout for great people, if you feel that's you then please reach out.

Memberships & Accreditations

Cyber Essentials Certification for Twenty One Twelve Marketing - the channel enablement and channel partner marketing experts

Twenty One Twelve are members of the Pimento network of independent UK agencies

Twenty One Twelve is accredited by The Disruption House as a company which takes its ESG seriously, this is the starter badge

Forbes Business Council accreditation for Twenty One Twelve Marketing

What We Value

Commercial thinking

If it doesn’t contribute to pipeline, positioning or long-term growth, we’re not interested. We focus on work that moves the business forward, not activity that looks good on a report.

Structure over noise

Most marketing fails because it’s fragmented. We build systems, not campaigns. Everything we do is designed to compound over time, not spike and disappear.

Clarity over cleverness

We don’t chase attention for the sake of it. Clear positioning and sharp messaging will outperform “creative” ideas that confuse the buyer.

Intellectual honesty

If something isn’t working, we’ll say so. If a better route exists, we’ll push for it. You don’t need agreement from a partner, you need direction.

Predictable growth is engineered, not improvised.

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