Insights

People love to complain about LinkedIn. Too much AI content, too much noise, too many people shouting into a feed that's stopped listening. In our latest Twenty One Twelve Growth Forum we flipped the script and asked:

By Henry McIntosh, Founder of 2112 Marketing and Noteworthy · Updated 2026-06-23 TL;DR. Generic AI content is forgettable and good agencies are expensive (rightly so), so most teams are stuck between the two. The way out isn't better writing. It's better capture of the insight your senior people and clients already hold. A quick disclosure: Twenty One Twelve built Noteworthy, a product that solves the issue, but I've tried to make the argument hold up whichever way you solve

Create a focused LinkedIn network for B2B by defining your ICP, optimising your profile, using advanced search, personalising outreach and engaging consistently.