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Case Studies

Twenty One Twelve's Infodesk case study

224% Top-of-Funnel Lead Growth

InfoDesk operates an enterprise SaaS platform specialising in regulatory intelligence for pharmaceutical, life sciences, insurance and manufacturing sectors.
 

Their clients include global organisations such as Pfizer, AstraZeneca and Danone.
 

The company had successfully developed its technology platform and established its sales function, but its marketing function required a strategic overhaul to support ambitious growth targets in highly specialised B2B markets.

When Beaufort approached Twenty One Twelve they were looking to reach individuals with other £1 million in funds under management. Our strategy? Build relationships with trusted partners.

Twenty One Twelve's Pathfinder case study
FOMO Logo - Twenty One Twelve designed FOMO's go-to-market strategy, delivering compelling results

Mortgages. It’s a saturated space and, let’s be honest, not particularly sexy.
 

The challenge was to create a new mortgage brand capable of becoming a major player in the industry.
Twenty One Twelve was tasked with building FOMO from scratch, focusing on achieving quick recognition using the power of collaborations.

ProfitAbility relied heavily on physical events to generate leads.
 

While effective, this approach lacked scalability and could not support consistent pipeline growth.
 

Senior Learning & Development professionals require exceptional experiences to engage, and traditional marketing approaches were not resonating.

Twenty One Twelve's ProfitAbility case study
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