Get in touch with us at info@2112.marketing
So what exactly?
Are we the right fit for 2112? We work best with established businesses operating in complex or competitive markets, where buyers are hard to reach and sales cycles are longer. These businesses typically need clearer strategic direction, stronger positioning and more effective marketing execution to drive growth. Our aim is to make every client a case study, that means delivering outsized results, but to achieve this we need to pick the right clients - it’s as much about us selecting you as the other way round. If you are looking for isolated tactics or quick wins, we are probably not the right partner.
What makes 2112 different from other marketing agencies? Most agencies optimise for output. More content, more campaigns, more noise. In complex markets, that approach does not work. Senior buyers ignore it. We take a different approach. We focus on building credibility with a defined audience over time, so that when a buying moment happens, your business is already on the shortlist. That requires discipline, consistency and a system that compounds, not a series of disconnected campaigns.
What services do you actually provide? We provide end-to-end marketing strategy and execution. This typically includes positioning and messaging (branding), website design and development, content marketing, LinkedIn and email outreach, personal brand building, events and webinars, paid advertising and ongoing campaign optimisation. Everything is designed to work together as part of a single growth system. The individual tactics do little alone, but utilising our defined methodology they become a powerful engine for growth. When you need a service outside of our core competency, we refer you to our exceptional black book of agencies, freelancers and consultants, and often guide clients to make the right decision.
How do you typically work with clients? We operate as a strategic marketing partner, not an external supplier. That means shaping direction, building the growth system and working closely with your internal team to execute it properly. We frequently work alongside internal marketing teams, including CMOs, heads of marketing and, when there is no leadership in place, we can support and train junior teams. We also operate with plenty of clients who have no internal marketing team. We stay close to both strategy and delivery to ensure consistency and quality.
How quickly will we see results? Most clients begin to see early traction within the first few months, particularly in terms of engagement and audience growth. Consistent pipeline generation takes longer. The focus is on building a system that compounds over time rather than relying on short-term campaigns. Typically, within six months you will see a real impact on the pipeline, but this is a collaborative process where we will require time and input from your team to drive the type of results you see in our case studies.
Do you only work with fintech and pharma companies? No. We specialise in complex, high-trust markets where buyers are harder to reach. This includes fintech, life sciences, igaming, professional services and other B2B sectors where credibility and positioning play a critical role in winning new business.
Do you handle both strategy and execution? Yes. We handle both. Strategy without execution does not deliver results, and execution without strategy leads to wasted effort. We combine both to ensure marketing activity translates into commercial impact.
What does a typical engagement look like? We work on an ongoing basis with a small number of clients. This allows us to build, refine and scale a structured marketing system over time, rather than delivering one-off projects that do not compound. Typically, our clients retain us for a minimum of six months. Prior to engaging us, we propose how your business could benefit from our Growth Engine methodology. We start every engagement with a thorough on-boarding, which includes a half day workshop to help us truly get to know each other and the issues at hand. All of our clients benefit from weekly catch up calls, detailed monthly reporting and a quarterly strategic review. This allows us to move at pace, tweak and optimise the campaigns as needed and deliver the expected results.