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Partnership Events

Discover how Twenty One Twelve uses partnership events to drive our clients' commercial success.

A Proven Structure

Hosting and attending relevant events can be a superb way to drive awareness and action from your ideal audience. 

Twenty One Twelve's proven event process has helped numerous clients drive huge exposure and ROI from their events calendars.

 

From exhibiting at industry trade shows to hosting intimate thought-leadership dinners, any event your business is involved in requires careful planning. Read on to discover how Twenty One Twelve can help.

'Lick Me Live'

In many sectors seeing is believing. This was certainly the case with Twenty One Twelve client Lick Me I'm Delicious, a company which provides wacky and wonderful contraptions for events – think flavoured bubble volcanoes, “tipsy” fountains and nitro ice cream machines!

After they approached Twenty One Twelve Marketing to help them engage event organisers who spend a minimum of £5k per event on entertainment, our team went to work.

With a goal of 150 attendees, we knew that we needed to attain over 300 registrations. We also needed to ensure those registrations were all target market individuals.

Our solution was simple: we asked people to “apply” to attend. Our application process used conditional logic which sent qualified attendees to a sign-up page, while politely declining applicants who did not meet Lick Me I’m Delicious’ criteria.

The Result: Over 150 event organisers attended Lick Me Live, creating strong brand awareness, multiple booked meetings and conversions.

“We successfully hit the targets we set out to achieve and were really pleased with how smoothly the whole campaign ran. 2112 made this process so easy and we would definitely work with them again."

- Sophie Robinson, Lick Me I'm Delicious

Thought-Leadership Events

Henley Coaching Partnership event with Nick Beighton, the former CEO of ASOS, at a 5* London hotel with SME business owners

Become The Industry Authority

Events don't need to be large to create strong commercial returns. Twenty One Twelve frequently organises intimate virtual and in-person thought-leadership events to position our clients as the go-to authority in their space.

Good examples include leveraging webinars to generate enterprise level leads and increase ProfitAbility's YoY sales by 80%. Or our campaign for Beaufort Pathfinder Wealth Management, where we have dramatically scaled the number of referrals generated with events forming an important part of their strategy.

Become The Industry Authority

Other examples include our events for The Henley Coaching Partnership. 
 

Over the years, we’ve helped The Henley Coaching Partnership fill a number of virtual and physical events. One of our favourites was an intimate breakfast seminar with Nick Beighton, the former CEO of ASOS, who guided the fashion retailer from £200 million to £4 billion in turnover.

Unsurprisingly, this event was completely full: the 30 attendees convened at a five-star London hotel to enjoy networking, a sumptuous breakfast, and Nick Beighton in conversation with The Henley Coaching Partnership’s founder, David Haimes.

The event positioned The Henley Coaching Partnership as a real authority within the business coaching space, while giving their current clients a truly exclusive experience.

Based on the success of this event, we developed a new concept for The Henley Coaching Partnership called ‘Founder’s Club’.

Founder’s Club is a membership club for entrepreneurs which hosts four events a year.

Each event focused on learning experiences and hospitality in fun environments; think Henley Royal Regatta, Cheltenham Festival or Goodwood Festival of Speed.

 

Each member can invite a guest to each event, which helps prompt referrals into the club and towards The Henley Coaching Partnership’s main business.

David Haimes, a Twenty One Twelve client and founder of The Henley Coaching Partnership

"Twenty One Twelve have helped us with our marketing for over four years now. The team is not only a pleasure to work with but really gets us great results. I would not hesitate to recommend them."

- David Haimes, Founder of The Henley Coaching Partnership

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