Maximise Partner ROI
Creative execution, robust commercial results.
Discover our strategic channel enablement approach.
Channel Champions
We will reduce the pressure on your internal teams, enhance your partner experience and drive the type of results your board will love.
Our Strategic Approach
A three-tiered approach to ensure channel marketing and enablement excellence.
Consult
We will examine your channel marketing strategy and analyse current output to identify areas for improvement. This may involve reevaluating partner propositions, segmenting partners and articulating a robust approach to the acquisition, on-boarding and enablement of new partners. Including the development of partner campaigns.
Acquire
Building on the consult phase, Twenty One Twelve will structure your partner acquisition strategy. We develop creative campaigns which utilise a blend of digital and physical activations to drive interest and action from your ideal partner prospects. We can also design ideal client acquisition campaigns in conjunction with your partners.
Enable
Enablement can be overwhelming for your internal teams and those of your partners. We simplify and add consistency to your enablement strategy. Our expert team can offer as much support as necessary, from monitoring output to tweaking and developing new campaigns. We will arm your partners with training, toolkits and leading original content.
"A fantastic business partner to us"
- Rupert Bull, The Disruption House
Profile & Segmentation
Develop new revenue streams with the right partner marketing strategy. We identify, profile and segment your partners, ensuring highly relevant communications and stronger output.
Enabling Excellence
We design compelling partner propositions, run engaging training programs, develop sales and marketing toolkits, promotional materials and advise on the kind of incentives that will drive more effective action.
SME Rapport,
Enterprise Understanding
We understand the SME market and will navigate it far more effectively than network agencies. Expect your marketing development fund to be intelligently and efficiently managed, while we will help you build real rapport with key stakeholders in your partner ecosystem.
ABM & Lead Generation
Our ability to create defining and disruptive SME marketing campaigns sets us apart. We're not afraid to deploy creative guerilla marketing tactics to achieve the right outcomes. We always operate compliantly and are always sensitive to local markets, we will execute ROI focused campaigns that create win/win scenarios for you and your partners.
Award-winning
Content
Marketers
Our team includes award-winning copywriters and videographers capable of taking highly technical subject matter and turning it into brilliant cross-channel marketing content. We’ll consistently fuel your partners’ marketing efforts with eye catching content your ideal customers can’t ignore.
Tested &
Measured
Our proven strategies involve close monitoring of key metrics to ensure we always have a finger on the pulse of partner campaigns. We can help design or elevate your current tracking to improve partner engagement and performance.
