Unlock the power of strategic collaborations and expert insights to boost your brand’s social media presence.
In today’s crowded social media ecosystem, capturing attention is no small feat. With constantly shifting platform dynamics and emerging consumer behaviours reshaping the digital landscape, developing a smart, well-crafted social media strategy has become more crucial than ever.
At Twenty One Twelve, we’ve teamed up with the Pimento Agency Network to bring you a comprehensive, expert-led Thought Paper that explores how brands and businesses can not only survive, but thrive in this ever-changing environment.
From understanding the rise of TikTok as a search tool to crafting unforgettable content, our guide provides essential strategies for staying ahead of the curve in 2025 and beyond.
The Power of Strategic Partnerships in Social Media
One of the most impactful strategies we discuss in our contribution to the Thought Paper is the power of strategic partnerships. In today’s hyper-connected world, working in silos is no longer enough. Businesses, whether B2B or B2C, can unlock incredible growth potential by leveraging collaborations with complementary partners.
In our article, we explain how businesses can:
Amplify brand reach through targeted collaborations
Enhance lead generation by tapping into new audiences
Drive substantial growth by combining efforts with the right strategic partners
We dive into a case study where we helped ProfitAbility boost its sales by an impressive 80% year-on-year by focusing on LinkedIn and thought leadership content. This partnership-based strategy allowed us to maximise visibility, credibility, and audience engagement, ultimately leading to major business growth.
What’s Inside the Thought Paper?
In addition to our insights on partnerships, the Thought Paper includes five in-depth articles from leading agencies in the Pimento network, covering topics that will help elevate your social media strategy, such as:
The TikTok Takeover: Discover how TikTok has become the preferred search platform for younger audiences and what this means for marketers. - by Energy PR.
How Social Media Is Redefining Authenticity in Marketing: Explore the growing demand for transparency, social responsibility, and brand activism on social media, and how aligning with these values can build lasting trust and loyalty with your audience. - by Rebecca Danner.
Break The Scroll: Learn how to create content that stands out in a crowded space and transforms your brand into something unforgettable. - by Tangerine.
Planning an Award-Winning Social Media Campaign: While social media has become indispensable for marketing and advertising, the assumption that success is as simple as viral influencers and YouTube stars is often misguided. Without responsible planning, social media can become a spend-heavy format, killing campaigns through high costs and poor results. - by Mostly Media
Why Your Social Media Strategy Needs Partnerships
Social media can be a spend-heavy format, and without responsible planning, even the best-laid campaigns can fail. By using strategic partnerships, brands can mitigate risks, reduce costs, and amplify their results.
We explore:
How partnerships can make your social media efforts more sustainable and cost-effective
Why collaborations help you achieve better visibility and deeper audience engagement
How to identify the right partners to complement your brand’s mission and values
Get Ahead with Our Free Thought Paper
If you’re ready to make your social media strategy a true growth engine, Pimento’s free Thought Paper is packed with actionable insights from industry leaders.
From understanding key consumer behaviour shifts to optimising your social media efforts, it’s your go-to resource for standing out and thriving in 2025.
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