Introducing the power of the content swap.
At Twenty One Twelve we bang on about the power of partnerships.
In our experience, building partnerships is the most efficient way to consistently fill your pipeline.
But how exactly do we do this?
Content Marketing
“Content Is King”
Is a phrase you’ve probably heard a lot.
It’s true. To an extent. Creating consistent content that…
Offers Value
Showcases You or Your Brand’s Personality
Is Entertaining
is a powerful way to help you increase brand awareness and reach your ideal audience if it's incorporated into a larger marketing strategy.
“But Henry…I’ve been posting consistently and I’m still not getting engagement from the people I want.”
Introducing the Content Swap.
Recently, Henry (Owner & Director of Twenty One Twelve Marketing) talked about content swaps on LinkedIn, check it out below if you want a neat summary in under 60 seconds.
In our experience, swapping content with a complementary but non-competitive partner can be a quick way to generate leads for B2B and professional services businesses.
It’s as simple as writing a newsletter for one of your referral partners and allowing them to do the same for your database.
You need to ensure that you focus on providing value in the newsletter, but you should also include a call to action or an offer to allow your partner’s audience to get in touch.
Allow your partner to top and tail the email and introduce their relationship to you, as a preferred supplier.
If it works well, consider how else you could collaborate, whether it’s more newsletters, a webinar or even an event.
We’ve created content swaps for businesses big and small and it’s always delivered strong results.
What’s Next
Connect with Henry on LinkedIn HERE for more quickfire marketing insights.
Want some fresh ideas on how to approach your marketing?
Book a 30-minute strategy call with Henry. There’s no hard sell, just lots of value.
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